3-D

In episode 266 of Total Retail Talks, Joe Keenan interviews Shrenik Sadalgi, director of research and development at Wayfair, and chair of the Khronos 3D Commerce Working Group. Listen in as Sadalgi discusses why he thinks 3D content has yet to gain widespread adoption among retailers, how consumers aren't yet used to interacting with 3D content…

Overall, e-commerce sales rose an incredible 16 percent in 2019, capping off an excellent upward trend throughout the past decade. While the COVID-19 pandemic has only boosted this growth, certain industries have taken a tumble despite the overall increase in online traffic. With so many of us wearing sweatpants and T-shirts every day, the fashion…

As retailers reopen their brick-and-mortar locations, they need to realize the global coronavirus pandemic has permanently changed consumers’ buying habits. Consumers have learned the value of understanding products without being able to touch them, and expect brands to create online and in-store shopping experiences that are informative and entertaining. Providing consumers with detailed 3D product…

Artificial intelligence (AI) is one of the most promising technologies for retail. According to market firm Tractica, global AI revenues will see a massive growth to $36.8 billion in 2025. AI capabilities have reached the level where brands are starting to take them seriously. To make a winning formula, now retailers just have to add…

It’s said that imagination can be hampered by two-dimensional thinking. Add a third dimension, the saying goes, and all sorts of new possibilities open up. And so it is with the promise of one of the most inventive technologies available to retailers today: 3D. Driven by new cameras about the size of a AA battery…

The writing has been on the wall for a long time. Product photos are eating up an inordinate amount of marketing budget, and that’s when the shoot goes right. When a shoot goes wrong, the costs go up. A change? Up. Variations? Up. Prototypes? Up. Factor in shipping costs for big-ticket items like motorcycles and furniture,…

Conversational commerce is the latest trend taking the retail industry by storm. By leveraging human brand specialists, artificial intelligence (AI) chatbots and augmented reality (AR), conversational commerce delivers a more simplified and personalized shopping experience for consumers on participating retailers’ online stores and social media platforms. This model provides consumers with a seamless, on-demand shopping interface…

Retailers that once tried to compete with e-commerce giants have long since shifted to become giants in their own right. Today, retail is shifting again, weaving digital into every aspect of operations, largely driven by brands need to anticipate individual customers’ evolving desires. Additionally, over a decade of transformation has sparked a shift in consumer habits and…

A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing — and creating — more visual content than ever. This has made image-centric social media networks among…

Fueled by the collective effort of dozens of new luxury-specific technology solutions in the market, the online shopping experience continues to evolve, adopting the best features of brick-and-mortar stores. Unfortunately, in the click vs. brick war, digital retail is still the weaker competitor as it’s tough to bring the emotions and engagement of physical retail…