Catalogs Go Back to the Future

I'm a longtime cataloger marketer, and I'm intrigued at how the new generation of e-commerce marketers are beginning to sound more and more like circulation managers. I took part in a meeting the other day where performance variables of a particular company’s Web site were discussed. The question on the table: How do we get more out of the Web site? Here's a recap of what was discussed. (Note the similarities to catalog mailing.)