Can You Up the Ante on Your Products’ Amusement Factor?

Ahhh summer. So much about it brings a smile to our faces: popsicles, suntan lotion, flip-flops, hammocks, beach balls, cookouts, sprinklers, watermelon, fireworks, sandcastles. Remember when it used to feel like summer lasted forever? Those 100 days stretched before you as a child interrupted only sporadically with complaints about being bored. But now the calendar seems to jump from Memorial Day to Labor Day in a flash, leaving us to reminisce about another summer gone by or make resolutions about what we’ll do differently next summer.