Beauty is Only Search Deep

If your Web site doesn’t rank in search, then it really doesn’t matter how it looks. But once it does rank, how good it looks and converts visitors to buyers is critical to acquiring new customers online.

These days, with constantly rising postage rates and mailing costs, finding new customers online is mandatory. It’s no longer a “nice to have” option. Smart online marketers realize their Web site’s search engine optimization performance is key. They also know it’s not just about how your site looks and performs, but also how your site ranks in Google and other leading search engines. It’s all about potential customers being able to find you through paid search (pay per click) or organic (free) search ranking.