Beat or Meet or Your Sales Forecasts by Year’s End, Part 2: The Print Channel
Last week I offered six ways to use low-cost e-mail to increase your sales; the goal being to help those of you (41 percent) who were behind their 2007 sales forecasts according to the reader poll on the CatalogSuccess.com homepage. This week, I’ll focus on print catalog-related tips to increase your revenue in the last quarter of 2007.
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Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
