B-to-B Sites Follow B-to-C in User Functionality and Benefits

Lately you’ve probably noticed that more and more B-to-B direct marketers are adding various Web 2.0 social networking functions to their online marketing efforts. Office Depot, for example, allows you to share one of its products with your network via Facebook, DiggThis and del.icio.us. It also allows you to review a product and read the product reviews of others, both good and bad.