A day of shopping in San Francisco’s Hayes Valley or Austin’s South Congress can make you feel like you’ve stepped inside a millennial’s Instagram feed. Brands like Brooklinen and Warby Parker, previously only available online, have expanded to brick-and-mortar locations in these trendy neighborhoods to grow sales. And it’s clearly working — the now-public glasses…
Zohar Gilad
A looming recession. Mass layoffs. The rise of generative artificial intelligence. There’s no doubt that 2023 presented the e-commerce industry with a myriad of obstacles. For many retailers, this provided an opportunity to experiment with new technologies and ways of selling. This year, we’ll see the outcomes of those experiments come to fruition as merchants…
Today’s fashion merchandisers probably grew up watching Rachel Green climb the ranks of Bloomingdales and Ralph Lauren in the culture-defining show, "Friends." In the last few years, the character’s iconic pleated trousers and crop tops have made an undeniable comeback, which got us thinking — what would Rachel’s job look like if the show were on…
There’s a lot of pressure on artificial intelligence to be the savior of Silicon Valley. According to Forbes, 64 percent of businesses expect AI to increase productivity, and 25 percent are adopting it to accommodate labor shortages. Simply put, everyone from big tech to small startups is banking on AI to help them build and scale.…
Merchants across the globe are navigating an uncertain economy as they find their way out of a pandemic. They must continuously adapt to various forces to meet shopper demands and drive conversions by applying new technologies and methods. But opportunity still exists for online merchants. Online shopping exploded into a more than $5 trillion market…
In the fast-paced, highly competitive e-commerce world, delighting shoppers, boosting conversions and driving average order value (AOV) are critical metrics. However, in the wake of the pandemic, during which we saw a surge in online shopping, retailers are facing multiple disruptions, forcing them to take action on many fronts to stay competitive. Here’s a look…
Everyone in retail has lamented, at one point or another, that “it’s everyone vs. Amazon.” Even the largest retail brands, like Target and Walmart, struggle to match the e-commerce machine of Amazon.com. Amazon itself started off (literally) in a garage, selling one thing: books. It disrupted the book sales industry with aggressive adoption of the…
