Zayd Enam

Zayd Enam

Zayd Enam is the co-founder and CEO of Cresta, a technology company that enables sales, care and retention teams to be “experts on day one” with AI-powered live prompts delivered in real time during every customer interaction. You can connect with Zayd on both Twitter and LinkedIn.

Why AI Won’t Save Retail This Holiday Season ... But Will Next Year

COVID-19 has changed everything. The retail ecosystem has been impacted more than any other industry. Now, the industry is tiptoeing to the most important time of year: the holidays. In-store traffic is down over 50 percent from a year ago, and let’s not forget that this traffic had already decreased every month for over six…