One of the biggest challenges brands face today is meeting the consumer where they are. With so many consumers relying on their favorite social media platform or messaging app to ask a product question or submit a customer service inquiry, consumer care teams are having to take an omnichannel approach when it comes to their…
Zarnaz Arlia
After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime positions on in-store shelves and endcaps. A digital slotting fee serves the…
The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and live commerce. Today, what was once a temporary solution to a global crisis has become a new way for brands to engage…
