Yaron Toren

Yaron Toren

Yaron Toren is the chief marketing officer of Shopic, the maker of a computer vision-powered clip-on device that turns standard shopping carts into smart carts. Yaron has 20-plus years of strategic marketing experience, crafting compelling corporate stories for tech companies. Beyond orchestrating Shopic’s marketing efforts, he is part of the leadership team overseeing the development of Shopic’s next-generation retail media solution.
5 Things to Consider When Experimenting With In-Store Retail Media

Retail media networks (RMNs) are expanding rapidly, and retailers of all sizes are joining the race, offering ad placements on an ever-widening variety of channels. The opportunity here is enormous, as these ads are shown to people who are already looking to make purchases — which isn't necessarily the case when compared to ads on…