Yaron Bartal

Yaron Bartal

Yaron Bartal, Vice President of Marketing, SciPlay
Yaron Bartal brings over 15 years of expertise in performance marketing, business growth, and digital strategy. After earning a degree in International Marketing, he began his career at Matomy, one of the leading global digital marketing agencies of its time. In 2014, Yaron founded Forepeak Media, an agency specializing in mobile and video advertising, where he honed his entrepreneurial skills and built impactful marketing solutions. In 2018, Yaron joined Apester, an innovative interactive content platform for publishers, where he led revenue operations and media, driving significant business results. In September 2020, amidst the challenges of the global pandemic, Yaron joined SciPlay as Vice President of Marketing. Since then, he has been instrumental in overseeing the company’s global growth and marketing strategies, leveraging advanced analytics, AI, and performance-driven initiatives to achieve success in the competitive gaming industry.
The Future of Marketing: A Data-Driven, AI-Powered Approach

The marketing landscape has undergone a seismic shift. Record-high advertising costs and increasing competition have forced marketers to rethink traditional strategies. At SciPlay, we’ve embraced a data-driven, tech-powered approach to navigate these challenges. By leveraging advanced analytics and predictive modeling, we’ve not only optimized our marketing spend but also supercharged our creative output. A Data-Driven…