Wendy Hirschhorn

The estimated 4.3 million women who are proud to call themselves mommy bloggers offer a bevy of benefits to brands and retailers. Chief among them is that they're not only tapped into the audience most marketers covet — millions and millions of moms — but their opinions hold great sway with this demographic. Yet some marketers and business owners, and their public relations representatives, aren't just dismissive of mommy bloggers, they're downright unprofessional.

A typical mommy blogger who considers blogging her full-time job can average anywhere between 1,000 to 1,000,000-plus unique visitors to her site each month. This is in addition to the thousands of fans a mommy blogger can have on Facebook, Twitter, Pinterest and other social platforms she uses to spread messages about your products.