Warwick Heathwood

Warwick Heathwood

Warwick Heathwood is the Director of Strategy at SET Creative.

Why Retail is and Shall Remain a Human-Driven Experience

Is physical retail really dying? Not according to statistics, which show that upwards of 80 percent of all retail sales ​still take place in traditional brick-and-mortar stores. Yes, marketplaces like Amazon.com provide the convenience of online and mobile shopping, but physical retail continues to deliver on the promise of human-centered experiences. After all, humans are…