Since the dawn of retail as a human occupation, it has turned into a complex industry, with millions of players and networks between a manufacturer and an end buyer. So now, years and years after, retailers are amidst a highly saturated competition, diversified landscape of sales channels and store formats, tangled purchase funnel, and sophisticated…
Vladimir Kuchkanov
Nowadays, consumer culture is both fueling the retail industry and gradually taking its toll on it. While it gives retailers an excellent opportunity to generate revenue streams from consumers' whims and needs, it still plays against them. The latter is well-reflected by the growing number of product categories whose life cycle keeps declining. Once, it…
Apparel retail is infamous for extremely short collection cycles. This means that businesses are always pressured to get rid of old or surplus inventory to make room for new collections. In this time-sensitive scenario, retail teams usually prefer to clear off shelves at all costs. In many cases, retailers launch promos which attract customers and…
