In 2023, beer giant Bud Light partnered with transgender influencer Dylan Mulvaney for a social media campaign. It didn’t go well. The backlash was immediate and intense, resulting in a boycott and plummeting sales. Bud Light’s sales numbers are still down — as much as 30 percent. Conversely, Nike’s ad campaign, which starred then-San Francisco 49ers…
Vipin Porwal
How can retailers succeed in this new era of inflation, economic uncertainty and lightning-fast technological change? What companies will succeed, and which ones will fall behind? Of course, without a crystal ball, it's impossible to be sure. But looking at the emerging trends in retailing over recent years, a picture begins to emerge of those…
