For years, the retail industry has been plagued by high-profile store closures, like Sports Authority, Payless, and Toys“R”Us. These retail chains buckled under economic pressure, but brick-and-mortar stores aren’t necessarily doomed if they can embrace the retail renaissance. Research from Deloitte indicates that as Americans spend less, it most affects retailers in the middle —…
Victoria Schmid
If you’re still marketing through Facebook, you’re missing the world’s soon-to-be-largest demographic: Generation Z. The post-millennial youth are an entirely different group than their predecessors, and their buying habits are equally unique. Who Are Gen Z? Generation Z is the next moniker in the progression from Generation X and Generation Y, and roughly refers to…
