Vicki Brakl is Senior Vice President, Marketing of MNI Targeted Media (MNI). She leads multiple departments, developing innovative practices and technology. Vicki is always on the lookout for new ways to streamline communication to drive performance both internally and externally with MNI’s client base to improve efficiencies and create the best product. Her secret weapon is listening, asking, and knowing when to disrupt. This has led to the identification of new verticals, new revenue streams and real time adoption of technology to energize teams and accelerate growth.
An entrepreneur at the core, Vicki looks at all she does through the lens of a start-up. Her team drives brand value, positions market strategy, energizes sales, crafts content, and leverages research to uncover insights for both MNI and its Harpoon division. Synchronizing messaging and teams to empower stakeholders to their best outcome is fundamental.
Recognizing the importance of creating a work environment that fosters growth, Brakl co-chairs Women@Meredith. She is also the voice of Innovative Marketer forums where marketing leads across the country share trends, best-practices, and personal journeys.
Many of the tenets for how Vicki leads today are rooted in discoveries earlier in her career, with experiences on both the client and agency sides of leading companies including PepsiCo, Omnicom, Hearst, and several start-up ventures. Vicki earned her BA in International Relations/German from Colgate University, and an MBA in International Business from Pace University.
