Veronika Durgin

Veronika Durgin

Veronika Durgin is Vice President of Data at Saks, the premier digital platform for luxury fashion. In her role, she is responsible for the data strategy at Saks, from driving enterprise digital transformation and governing enterprise data to enabling data efficiency and supporting analytics and reporting of the full customer shopping journey. Before joining Saks, Veronika held various data engineering and management roles at Indigo, a tech-enabled sustainable agriculture company, and Sonos, Inc. Veronika is skilled at database administration, data engineering, platform architecture, data modeling, and analytics and insights. She earned a master’s degree in computer software engineering from Brandeis University and a bachelor’s degree in biology from the University of Massachusetts, Boston.
Fashion’s Investment in First-Party Data

Data analytics has become an essential facet of retailer success. Proper data collection and alignment can offer retailers a number of benefits, such as making their inventory management more efficient, identifying opportunities to cut costs, and even helping them better target and engage with their customers. As tech giants such as Apple and Google announced…