It’s an exciting time in retail. Increasingly, we’re seeing formerly digital-only retailers like Warby Parker, YETI and Casper begin to build out physical brick-and-mortar storefronts. The space is rapidly evolving and there’s huge opportunity for forward-thinking innovators to move the needle. As consumers continue to shift their purchasing habits, it’s more important than ever that…
Trey Courtney
Some people think retail as we know it is dead. But what if the in-store experience encompassed an immersive video wall, virtual golf swing simulator and intoxicating campfire scents? I’d say it’s a game changer. Sports retailers from Dick's to Bass Pro are reimagining the brick-and-mortar experience and re-evaluating the science behind the consumer journey,…
