Trevor Yong

Trevor Yong

Trevor Yong leads business development for Aura with 20 years experience in the environment sector, delivering a broad range of compliance, consulting and waste management solutions for leading businesses. He has worked with global household names to identify,
implement and deliver tangible, sustainable solutions. His passion is to support clients to realize their goals, driving change through data analysis and building long-lasting relationships. Trevor loves creating value out of waste and thrives on making the complex simple.

Why Sustainable Packaging Should Be at the Forefront of Private Brand Thinking

Globally, private brand sales are soaring. According to Nielsen IQ, in the U.S. alone these brands now comprise 17 percent of all retail sales. But when it comes to sustainability, particularly for packaging, the picture is a little murkier. Retailers’ private brand product managers tend to focus on the bottom line for differentiation to steal market…