The digital marketplace has made it increasingly easy for customers to find the lowest possible price. When price is the only difference between two products, the decision is simple. However, that's rarely the case. With lower prices often come more aggravating experiences. As many bargain hunters quickly find, you get what you pay for. Customers…
Tony Tie
In the old days, you could drive traffic to your site just by cramming it full of keywords. Fortunately for today’s online users, it no longer works that way. The world of search engine optimization has gotten smarter. Google recently revealed that sites don’t lose PageRank because of their redirection methods. Now, sites have to…
The buyer’s journey is no longer a straight, narrow road. Whether the purchase is large or small, consumers have more choices than ever in terms of when, where and how to buy. Omnichannel marketing is the only way brands can be sure to catch the right consumers at the right times. Even if interest first…
