Tom Webster

Tom Webster

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. As a 25-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has dedicated his career to the advancement of podcasting for networks and individuals alike.
Sequencing Retail Messaging With Podcasts

Performance marketers have known for some time about the power of podcasts — promo codes and URLs don't lie! Direct response advertising in podcasts returns some of the highest conversion rates in the business, thanks to the unique relationship podcast listeners have with the host(s) and the content. It's easy to see how podcast ads…