Tom Quish

Tom Quish

As the SVP, Customer Experience at Rightpoint, Tom Quish is responsible for defining and driving our CX Offerings go-to-market and thought leadership, as well as supporting our clients directly with their CX ambitions. Over his 25-plus years in the industry, he has balanced his time between Brand and Experience Design for a variety of clients across OEM, CPG, Retail and Professional Services industries. Tom also teaches a graduate course on Human Centered Interaction Design at the Segal Design Institute within Northwestern University’s McCormick School of Engineering.
Experiences Are the Way to Meet Today's Loyalty Expectations

Customer loyalty, like many aspects of commerce, has undergone a major transformation since 2020 — away from transactional benefits and toward enriched experiences. Before the onset of the pandemic, points redemption and “buy some get some” loyalty models were already losing out to value-focused loyalty offerings like subscriptions, design services, and member pricing that are…

Growing Business After an Economic Boom

The pandemic years were boom times for numerous sectors of the economy, including home and bedding, furniture, and home workout brands. In a short period of time, Americans spent $118 billion spiffing up their homes (some categories of home goods, such dishwashers, spiked 4000 percent). Home sales also spiked as people sought more space. But…

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