Mobile commerce continues to grow as consumers abandon traditional brick-and-mortar stores in favor of online shopping. The current retail crisis has created a real demand for speed, convenience and optimization in e-commerce, and in response, retailers are increasingly leveraging technology capabilities creating new ways to engage with consumers and boost satisfaction levels. A new study…
Tom Mucklow
The checkout page is the last and most important step in any online shopping journey, heavily affecting both a customer’s experience and a company’s bottom line. Yet retailers often overlook their checkout page when considering how to bring tech updates to their e-commerce sites. One feature that retailers are increasingly recognizing the value of is…
