Tom Erskine

Tom Erskine

Tom Erskine is CMO at One Door, the leading provider of cloud-based merchandising execution software. He has over 20 years of experience developing and successfully marketing innovative software technology applications. Follow @onedoorretail.
Why Merchandisers Must Do More With Less in 2018

For most retailers, the essential job of space management — i.e., placing products and promotional materials in a store or network of stores — falls to merchandisers. How essential, you ask? A vast majority of retailers (86 percent) believe there’s a correlation between space management and an increase in sales conversion rate, according to a…