It’s all very well waxing lyrical about Sears, Macy’s and J.C. Penney, but let’s be honest, they’ve let things slide. Having fallen behind the times, they no longer relate to today's consumers. In the last decade, Sears has closed 22 percent of its stores. We’re witnessing the death of the mall because traditional retailers failed…
Todd Grossman
Engaging with fans on social media offers plenty of opportunities for retailers to increase brand visibility and boost sales. But are retailers really using social networks to their full potential? In a recent case study, social data intelligence provider Talkwalker examined the social media activities of select fashion brands and retailers to see which are…
