TJ Waldorf

TJ Waldorf

TJ Waldorf is a marketing and sales leader with a proven track record of building new and repeat business by intimately understanding the needs, pains and desires of the customer, and mapping each to the company’s unique value. Currently, he leads 1WorldSync’s marketing, communications and community engagement. Prior to this role, TJ served as Chief Marketing Officer at a leading-edge infrastructure as a service provider, where he led marketing, inside sales, and customer success functions. Prior to that, TJ led sales and marketing for managed private cloud provider SingleHop, a Battery Ventures-backed company.

Driving Sales and Brand Loyalty With Compelling PDPs

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives…

Take Control of Your Brand Story With Below-the-Fold Content

When lockdowns first started, brands that lacked strong online storefronts scrambled to move their products online. The crisis resulted in many brands failing to take advantage of below-the-fold e-commerce content, also known as rich vendor syndicated content. But now that the world is reopening, it’s time for brands to rethink the content they’re presenting to…

Steps to Secure Your Website With a SSL Certificate

To protect your customers’ data on your website, you'll need a SSL certificate. SSL or “secure sockets layer” technology encrypts all communication between web browsers and website servers. Many users are now familiar with the small green “lock” symbol that appears in their browser address bar when a site is protected by SSL and uses…