Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives…
TJ Waldorf
When lockdowns first started, brands that lacked strong online storefronts scrambled to move their products online. The crisis resulted in many brands failing to take advantage of below-the-fold e-commerce content, also known as rich vendor syndicated content. But now that the world is reopening, it’s time for brands to rethink the content they’re presenting to…
To protect your customers’ data on your website, you'll need a SSL certificate. SSL or “secure sockets layer” technology encrypts all communication between web browsers and website servers. Many users are now familiar with the small green “lock” symbol that appears in their browser address bar when a site is protected by SSL and uses…