Tina Chadwick

Tina Chadwick

Tina Chadwick always roots ideas in strong, strategic beginnings. Schooled and seasoned in both strategy and creative as Miller Zell’s SVP-Strategy/Creative/Digital, she applies both sides of her brain to solving retail experience challenges that elevate brands and keeps consumers coming back for more.
Design to Reduce Shrinkage, Not Sales

Since great store design starts with customer experience, I’ll start there. I went into a popular electronics store for an Apple Watch. There were only two to see. Both were tethered to a “wrist loop” so you could “try them on” by slipping your wrist through the plastic loop that held the watch. So, I…