Tim Waterton

Tim Waterton

Tim Waterton, Vice President of Sales and Customer Success, HappyOrNot

Tim has over 20 years of experience in leading and building revenue teams at global technology companies. Prior to his CRO role at HappyOrNot, Tim served as VP UK at M-Files, a leading European data management company, Tim has a passion for driving operational efficiency in service-based businesses, using a range of data to understand the impact of the actual customer experience. Earlier in his career, Tim held prominent roles with the London Stock Exchange and Accenture, before co-founding two start-ups that exited to BMC Software and Teradata respectively.

Why it’s Time Retailers Diagnose Feedback Fatigue

In the multichannel world of modern retail, the voice of the customer has never been louder. Amplified by social media, customers have become an authority that no retailer can afford to underestimate. Aware of this reality, most retailers have already turned their attention to customer feedback activities. Yet only a small proportion have taken the…

Digital Transformation: How to Take a Store From Survival to Success

A lot has changed since the pandemic, yet one debate continues to divide retail experts and it involves the uncertain future of brick-and-mortar stores. Pessimists argue that the return on investment is too low, and that the migration to e-commerce is only just beginning. Others believe that in-store shopping serves an experiential purpose, which cannot…