The retail industry, continuously adapting to new technologies and evolving consumer habits, is, once again, at the crossroads of transformation. New technologies, especially the integration of artificial intelligence, are central to this moment, compelling retailers to adjust to changing shopping behaviors and to enhance their customer experiences to create value for customers, which drives loyalty. …
Tim Mason
Retail loyalty programs of all types are seeing significant adoption and participation growth. Starbucks, for example, announced in its Q2 2022 report that members of its Starbucks Rewards program increased by 17 percent to 26.7 million active members. Those members represent over half the company’s revenues. In grocery, Albertsons Companies began 2022 with 30 million…
Climate change is fundamentally altering many aspects of our lives, including the food and products we buy. Faced with the reality of natural disasters accelerated by a changing climate, including the record-breaking wildfires on the U.S. West Coast and the bleaching of the Great Barrier Reef, people worldwide are rethinking their consumption habits and how…
Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Perhaps you started biking to work instead of driving (if you're not working remotely) or invested in reusable household items like metal straws and glass jars.…
Our world is being radically changed by the fact that almost everyone is always digitally connected. This has led to a fundamental shift in the ways businesses should engage and interact with consumers. I first realized the importance of data and a direct connection to customers during 30 years spent in marketing and leadership roles…
