Q4 is a fruitful time for many businesses. However, with every advertiser vying for consumers’ attention, the holiday season can also be extremely competitive. CandleScience, a candle and soap making supplies company, added a new performance channel to its marketing mix to remain top of mind with shoppers leading up to and through the holidays.…
Tim Edmundson
People are constantly inundated with advertisements — on their devices, on billboards, on public transit, etc. With so many competing messages coming from all angles, brands have to work hard to stand out from the crowd by creating ads that tell a compelling story. One premier culinary appliance retailer was determined to set itself apart…
