Tim de Paris

Tim de Paris

Tim de Paris is chief technology officer at Decibel, a digital experience intelligence company.

How Retailers Can Improve Digital Customer Experience

It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…