Tim Barton

One of the most common myths surrounding the modern retail environment is this: omnichannel=online shopping. And vice versa. There are some good reasons for this misconception. During the past two decades, most online retailers were quick to embrace emerging technologies to get to know their customers more intimately — often in ways their brick-and-mortar counterparts couldn't…

We’ve all been there. You’re in the checkout line ready to use your loyalty card to collect points for your purchase. You rummage through your purse or wallet and ... you can’t find it. As a shopper, keeping track of all those loyalty cards, coupons and gift cards from multiple brands is a hassle. You…