Understanding the pulse of subscriber expectations is crucial for retailers. The growing sophistication of consumer demands transformed the subscription industry into a highly competitive market, forcing businesses to grapple with the challenges of staying ahead. A recent Recurly report, State of Subscriptions: What subscribers want, indicated clearly that to thrive in this environment, retailers must…
Theresa McEndree
Price inflation, supply chain disruptions, evolving consumer preferences, and an endemic “new normal” has thrust retailers into a bevy of change. With the economic winds of a recession looming (or rather, here — just depends on who you ask!), how can retailers maintain an edge? A report from McKinsey suggests that successful businesses are looking…
With the holiday 2019 season in the rearview, now’s the time for retailers and marketers to reflect upon key trends that emerged during a wildly successful shopping season — and leverage those takeaways to kick off a profitable 2020. Despite debate early on about the impact of political issues (e.g., Chinese tariffs) and the fewer…
Shopping isn’t what it used to be … it’s better. Smartphones and instant access to deals via thumb swipes and mouse clicks have perpetuated deal-seeking behavior and have turned everyone (including millennials) into professional shoppers and deal seekers. Consumers now have an emotional and habitual propensity to stretch their dollars and maximize purchase value —…
