Tess MacGibbon

Tess MacGibbon
For more than 25 years, Tess has led global marketing and communications, content, media relations and thought leadership strategies for Fortune 100 companies to start-ups. In Tess’ tenure at The Lacek Group, she has worked passionately to bring the idea of brand devotion into tangible, profitable strategies for leading organizations to drive business objectives and create lifelong customer relationships.
 
5 CX and Loyalty Trends in 2025: Empathy Earns Devotion for Retailers

We can see the future. You probably can see it too: technology. However, as artificial intelligence and other advances open new possibilities for building brand devotion, keeping human experience at the forefront is increasingly important. We’re highlighting five trends that will reverberate across the loyalty and customer experience (CX) landscape this year. Spoiler alert: Brands…