Tara Fung

Tara Fung

As the co-founder and CEO of Co:Create, Tara is a growth-oriented leader who enables innovative brands to unlock the power of their community through gamified, self-owned reward programs. With a background as Chief Revenue Officer of Alto, a leading cryptoIRA and digital asset IRA custodian, Tara forged partnerships with institutional crypto asset managers, driving a staggering 25X revenue growth in just 18 months. She also served as Chief Commercial Officer at a consumer lending FinTech firm, spearheading an advocacy campaign to change the tax treatment of employer-sponsored student loan repayment programs. Her efforts resulted in the passage of this initiative as part of the CARES Act. Tara holds degrees from Harvard Business School and the University of South Carolina.

Gamifying Retail Experiences in the Web3 Era

As each day passes, the difference between physical and digital storefronts becomes increasingly blurred. Technological advancements, a wealth of creativity in the retail sector, and the exciting emergence of Web3 integrations and activations continue to bring physical and digital retail experiences closer together. For brands, online interactions go beyond sales as we enter an era…