Tal Riesenfeld

Tal Riesenfeld
6 Ways Retailers are Using Hyperlocal Video to Drive In-Store Traffic

Hyperlocal video targeting has become one of the most effective strategies for driving in-store sales. By tailoring ads based on location, retailers can deliver information, deals and incentives tailored to a specific geographical audience, dramatically increasing the relevance and impact of the message. How can retailers do this? Here are six keys to successfully launching hyperlocal video targeting campaigns: