Susan McReynolds

Susan McReynolds
In the role of commerce industry strategist for Akamai, Susan McReynolds works with customers, analysts and industry influencers to keep a pulse on the cyber security trends and challenges facing today’s retail, travel and hospitality enterprises. Passionate about all things InfoSec, she has spent the last eight-plus years infusing creativity across brand messaging, content development and event programming strategies.
Prior to a career move into tech, Susan helped guide national and global athletic brands in developing custom visual merchandising programs. She received both her MBA and undergraduate degrees from the University of Colorado at Boulder.
PCI DSS 4.0 Compliance is Just One Reason to Rethink Your Segmentation Tech

For e-commerce organizations, protecting payment card data is a top priority. So is maintaining compliance with the PCI Data Security Standard (PCI DSS). With the arrival of PCI DSS 4.0, it’s critical to review your audit readiness, including a thorough assessment of your cardholder data environment (CDE). Segmenting your infrastructure to reduce your auditable footprint…

It’s Time to Rip Off the Omnichannel Band-Aid and Rethink Retail

Let’s face it: omnichannel was a cool buzzword 10 years ago. With the acceleration of disruption and change, being “omnichannel” isn’t going to bridge the gap between tomorrow’s leaders and laggards. Nordstrom is a notable example of a retailer with a forward-thinking approach. I worked there in 2008, so I can attest that Nordstrom was…

How Retailers Can Protect Consumer Data

Customer information yields incredible power for today’s data-driven retailers. Yet with growing volumes of individual consumer data flowing across the network, cybercriminals are eager to exploit both online and offline vulnerabilities. Customer relationship management (CRM) analytics platforms fuel highly personalized, targeted marketing campaigns and programs, driving top-line and bottom-line results. But whether it’s being transported…

Don’t Go Dark: How Retail IT Professionals Can Maintain Traction

In today’s retail environment, embracing digital transformation isn’t a choice — it’s a requirement. Future-proofing networks is the only way to stay competitive these days, and those not already optimizing the digital journey will be disrupted. Beyond the retail apocalypse headlines — which are misleading, by the way — network inefficiencies affect today’s bottom line, too. Recent…

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