As the holidays quickly approach, many early-bird consumers have already begun rounding up items on their holiday lists, eager to beat the holiday rush. But as any retailer knows, there will inevitably be plenty of shoppers who need a little — or perhaps a lot — of help making that final dash to get their holiday shopping wrapped…
Susan Brock
Christmas in July? Not quite, but since a sizable portion of shoppers plan far ahead for the holidays, now is the time to begin engaging them. We’ve identified four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set — two of which are historically on the lookout for holiday shopping…
The rise of digital has shifted perceptions of brick-and-mortar retail. What was once a thrilling experience to venture in-store can now be considered an inconvenience, especially when a comparable product is often a button-push away. For some consumers, in-store shopping has fallen even lower in the ranks and become akin to that of a mundane…
