Sue Azari

Sue Azari

Sue Azari, E-Commerce Industry Lead at AppsFlyer

Sue Azari is eCommerce lead, EMEA & LATAM at AppsFlyer, where she brings her deep knowledge of the sector to advise companies on their mobile marketing strategies. She has more than 10 years’ experience scaling retail apps, having worked at a number of high-growth brands, including The Very Group, Net-A-Porter, and Beauty Pie. Outside of work, Sue spends her time practising yoga, cold water swimming, kayaking and travelling to new cities.

April 17, 2024 How GenAI Can Turbocharge Retailers’ Ad Creative

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate…

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