Sudip Mazumder

Sudip Mazumder

Sudip Mazumder is senior vice president, retail industry lead, North America at digital consultancy Publicis Sapient.

Sudip leads the Publicis Sapient’s Retail business in North America. He advises clients on growth and go-to-market strategies, consumer experience and commercial effectiveness programs in the digital business transformation space.

For over two decades at Publicis Sapient, Sudip has delivered multi-million-dollar digital transformation engagements for multiple Fortune 500 clients. For these clients, Sudip helped in developing and employing agility-at-scale techniques to improve productivity, quality, morale and time-to-market.

Sudip holds a degree in Mechanical Engineering from Indian Institute of Technology Kanpur and an MBA in General Management from Chicago Booth.

Rescuing Your Retail Media Network: 3 Key Strategies for Retailers to Improve Performance

In the fast-paced world of retail, maintaining a robust and high-performing retail media network can be a strong competitive advantage. If a retail media network is underperforming, there are strategic steps retailers can take to turn things around. Here are three key strategies to consider: 1. Embrace identity platforms. The first strategy that can help…

5 Steps Retailers Should Take Before Investing in Generative AI

As the retail industry continues to evolve, generative artificial intelligence is emerging as a transformative technology. However, before retailers decide to invest in this technology, it's crucial for them to carefully consider several factors to ensure that their investment aligns with their strategic goals and delivers the expected results. Below are five key steps that…

5 Trends Set to Power the E-Commerce Revolution in 2024

As we begin 2024, the e-commerce landscape is on the brink of a significant transformation. Technological advancements like artificial intelligence/generative AI coupled with evolving consumer behaviors and a global shift towards sustainability are converging to redefine the way we shop online — from the way we search for products and make payments, to the authenticity…

What’s in Store for Retail in 2021

The retail industry was massively disrupted with the onset of the COVID-19 pandemic in 2020. Stores were shuttered and consumers had no choice but to make online purchases for items deemed non-essential. For primarily store-based retailers, this seismic shift was a major reality check, and in the most extreme cases, led to permanent closures and…