Sudhir Holla

Sudhir Holla
5 Ways Retailers Can Optimize Pricing This Holiday Season

In Ugam's six-plus years of providing price intelligence solutions to U.S. retailers, we've found that improper deployment of pricing intelligence (especially price matching) isn't an effective strategy. Smart retailers know that there are several other levers that can be deployed along with a competitive price that will help maintain margins while maximizing revenue. Here are a few ideas that we've seen succeed that you can use this holiday season: