Subbu Varadarajan

Subbu Varadarajan

Subbu Varadarajan is Founder and Chief Product Officer of Zycada Networks. He has nearly 20 years of deep tech industry experience, including engineering roles at Akamai, Cisco and Alcatel-Lucent. Varadarajan is credited with creating the world’s first WhiteHat Botnet. Historically, Botnets were used by malicious hackers to breach corporate data and sabotage cloud services. Varadarajan leveraged the power of Botnet technology for helping enterprises and cloud services enhance security and improve performance. As Founder of Zycada, he harnessed that vision to develop an innovative platform employed by numerous Fortune 1000 eCommerce and streaming companies, accelerating more than 120 billion transactions to date. He has authored 20+ patents and has written several publications on network security, bot management and performance.
Mobile Commerce Offers Retailers Huge Opportunities and Significant Technical Hurdles

The consumer tech landscape has shifted drastically over the past five years, and online shopping has been significantly impacted. E-commerce is increasingly being done on mobile devices. For example, a recent study showed that 74 percent of online consumers making back-to-school purchases planned to use their smartphone or tablet to shop, while only 26 percent will…