Steve Zimmerman

Steve Zimmerman

Steve Zimmerman, director of analytics, leads Analytic Consulting and Data Modeling at Experian Marketing Services where his team designs, analyzes, tests and implements marketing solutions that deliver measurable business value for clients across multiple industries, including retail, financial services, health, travel and consumer packaged goods. Before joining Experian in 2010, he worked at General Electric, Discover Card and Zurich Financial Services, and was also an adjust professor at Harper College.  
How Data Partnerships in Retail Media Drive Revenue Growth

Retail media networks (RMNs) continue to demonstrate how they can be a powerful revenue driver for retailers, creating a win-win-win for everyone involved. Retailers can monetize their valuable first-party data and online and in-store inventory, while customers benefit from timely, relevant content that enhances their shopping experience. At the same time, advertisers can reach highly…