Steve Statler

Steve Statler

Steve Statler is the chief marketing officer and ESG Lead at Wiliot, the Internet of Things pioneer whose visibility platform is enabling trillions of “things” to gain intelligence.
Like Price Tags Once Did, the Ambient IoT is Turning Retail on its Head

With the rise of online shopping, omnichannel merchandising, and “customer experience,” it’s easy to forget that one of the biggest disruptions in retail is more than 150 years old: the price tag. When introduced by retail pioneer John Wannamaker in the 1860s, price tags upended the common practice of haggling. Suddenly, there was no back…