Steve Sarracino

Steve Sarracino

Steve Sarracino is the CEO of Activant Capital Group, a growth-stage investment firm which specializes in commerce and direct-to-consumer businesses.

Amazon and Data, Shifting the Consumer Experience: A Retailer’s Dilemma

Amazon.com has raised consumer expectations of retailers on levels of service, speed and ease of use. Amazon has built an amazing search and recommendation engine by capturing years of transactional and search data on its platform. Once a consumer has found their product, the transaction is designed to be frictionless, incredibly fast and convenient with…