Online shopping surpassed a significant milestone last year when Cyber Monday generated more revenue than Black Friday. While online shopping has taken off in terms of popularity, brands are still facing numerous digital challenges, including poor interfaces, inaccurate inventory and more. Online Shopping Challenges Recent research from Forrester revealed that 70 percent of companies are…
Steve Hamrick
In the age of the empowered and informed customer, there’s increased attention on how to maximize a brand’s customer experience along the buying journey. But while many improvements are centered on technological changes, there are existing historical silos involving people and information, rather than channels. These disconnects waste important customer-facing resources, hide relevant content and adversely impact the sales cycle.
