Today’s retail experience looks a little different than it did three months ago. Despite a decrease in foot traffic, online sales have surged 146 percent, and 72 percent of consumers are using their mobile device to shop online. As retailers scramble to adjust their strategy to be more focused on e-commerce while improving the customer experience,…
Steve Davidson
Sustainable and eco-friendly products, which may have been just a marketing strategy or half-hearted effort in the early 21st century for companies, are quickly turning into a trend they must address to stay competitive. Today’s consumers, led by millennials and Gen Z, are driving the demand for sustainability and are willing to look past potential savings to…
From family vacations to weekends floating on the boat, summer is a time best spent soaking up the sun. While temperatures heat up during these warmer months, retailers often find themselves experiencing a sales chill. In July 2017 alone, total sales decreased nearly 10 percent in the late summer. Despite these frigid numbers, there are…
