According to a recent Harris Poll, shopping outpaced both streaming and social media as the top source of pleasure for global consumers. With over half of respondents admitting they keep a mental wish list for future purchases, and nearly three-quarters of millennials and Gen Z preferring online shopping to traditional in-store experiences, it's clear: online…
Stephen Rivera
Last year’s unprecedented holiday shopping season brought e-commerce’s rapid expansion to the forefront. The pandemic forced brands and consumers to adapt to online shopping and virtual experiences, completely altering the way that consumers discover, shop and make purchase decisions. A recent MarTech study found that 81 percent of Americans did more than half of their…