Stephen Reily

Stephen Reily
How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper

VibrantNation.com is the leading online community for baby boomer women, a site where they connect on issues unique to their stage of life. After more than two years of asking them to explain what that lifestage means, I can report one nearly uniform emotion they all share: they hate shopping in retail stores.